Does NOT include Tetris game cartridge.
As the 1980s drew to a close, the dominant videogame manufacturer of the decade sought to extend its reach beyond the living room and into the hands of its users, wherever they happened to be. The Nintendo Game Boy portable console was released in the United States and Japan in 1989. In its various iterations before its replacement by the Game Boy Advance in 2001 and then the Nintendo DS in 2005, the Game Boy would sell nearly 120 million hardware units. (Nintendo, “Consolidated”) Beyond its market success, the Game Boy represented a turning point in how Nintendo conceived of itself, its users, and the intimate relationship between bodies and technologies that characterizes videogame play.